Wachovia Bank Improves it's Online Banking

Once I went to Wachovia to open a bank account. This was about three years ago. Being a Bank of America customer and despite low interest rates liking its online banking I asked the representative about Wachovia's online banking. While she said that they are good she acknowledged that Bank of America is the leader in online banking. However, it seems that Wachovia online banking services have gone a long way becoming an industry leader with superior customer satisfaction.

Wachovia online banking is fast becoming the banking method of choice for millions of customers looking to save time. In fact just recently the Wachovia online banking system landed in top place for customer satisfaction as gauged by Keynote System's "Keynote Customer Experience and Service Level Rankings."

What features set Wachovia online banking apart from its competition? Ease of use is what put Wachovia ahead of the rest. Online banking benefits banks by giving customers a way to help themselves. But online banking also has to benefit customers, and if such a program isn't intuitive and easy to navigate, customers won't use it.

That's not a problem at Wachovia. Its web site is uncluttered and neatly categorized which enables users to see at a glance exactly where to go to address their immediate needs. Another area in which Wachovia online banking excels is its access to customer service. Even though the site is easy to navigate, there are times when customers won't know where to go or how to proceed. When that happens, all they need to do is click on the Customer Service link. There customers will find several FAQ's that have been designed to answer the most common questions. There's also a site map and a glossary of terms.

If that's still not enough, customers need only click on the Contact Us link. Again, customers will find their banking needs listed by category. They need only click on the appropriate link and in a split second, they'll have complete contact information including a toll-free telephone number in most cases.

So even though Wachovia online banking customers are dealing with a web site access to a human being is never more than a click away. Besides the ease of use and quick access to customer service, Wachovia online banking is offered absolutely free of charge. Better still, many prospective customers claim that the online banking web site is the feature that helped them choose Wachovia as their bank. No wonder Wachovia tops the list.