When Jimmy Fallon appeared as a guest host on "Diggnation" in January to promote his new late-night talk show, he made clear that he was going after a different audience than broadcast TV was used to.
Now, in the second week of "Late Night With Jimmy Fallon," the "Saturday Night Live" alum is returning the favor. "Diggnation" co-hosts Alex Albrecht and Kevin Rose will appear tonight as guests on his show.
"We sort of assumed it was going to be months before we got onto the show," Albrecht said.
The courtship of "Diggnation," a weekly online video show that's wildly popular among the geek crowd, shows how resolute Fallon has been in his quest to attract a tech-savvy audience.
"Late Night" producer Gavin Purcell has said that viewers can expect to see more product placement than they're used to. Purcell, who previously produced "Attack of the Show" on the G4 network, is pushing for gadgets, games and Web services to feature prominently.
In one gag, the camera zoomed in on audience members and then displayed silly fake Facebook status updates above their heads. A blogger from Engadget demonstrated the Palm Pre cellphone on the show. And Fallon used micro-blogging service Twitter to solicit interview questions for Cameron Diaz from fans.
Source: LATimes.com
3/12/09
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment